2010 has been an eventful year for many. On (more than) a few occasions I’ve pondered the possibilities of a ‘magic wand’ but alas magic is, for the time being at least, beyond my capabilities.

But it did get me thinking.

With this in mind, I introduce the iWish*.  Available from January 2012 the iWish is here to grant your wish. (Perhaps. If you make a reasonable wish.)

The iWish is a subscriber service. On purchase of the iWishbone the subscriber pays a monthly fee (currently  undisclosed) and has the option of making three wishes, and also granting wishes for others. On granting wishes for others they can accumulate further opportunity to make a wish. The subscriber fee contributes to a central pot from which (beyond the service support fees) wishes are granted.

Consider ‘Jeru’ a 24 year old English student who wishes that she could get flights to Australia to visit her dying aunt. Her wish is submitted to a central wishing well and through a crowd (subscribers) voting system rises through the system according to the perceived merit of the wish. On reaching the top her wish is granted and financed through the collective pot.

Alternatively someone with the necessary resources (perhaps airline company) has the opportunity to grant the wish for Jeru, in turn receiving another chance at making a wish or the social capital of being a kindly human.

With a focus on engaging philanthropists, media bodies, industry and charity bodies this charity model harnesses the potential of crowd sourcing, social media, collaborative consumption and a few other sprinklings of magic dust to make the world a better place.

*strictly fictional

Why? My research this year has taken me on an interesting journey. I worked with an SME to develop a smart healthcare side to their business, using sensor network technology to create networked and smart healthcare spaces, designed a 3D positioned aurally immersive London conceptual soundscape presenting London with a whole new layer to explore, worked on ThinkingCap, an augmented networking tool to make social interactions easier and richer and a new educational system built upon emerging marketplaces and finally a toolkit aimed at enabling user led design of smarthomes (to name but a few).

Much of this research is built upon mash-ups of emerging trends, new technologies and the evolution of the internets and the society that we exist within. Mashing such trends and capabilities is where the interesting things happen. *The above therefore is not out of the question.


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